About Piccadilly Circus, West End In the centre of London, within Piccadilly district you will find a ‘square’ considered by many to be the very heart of London. With five major streets converging on one another, this area is quite popular and busy compared to its highly fashionable history. Piccadilly is also home to the famous attraction “Statue of Eros”. Which is actually a fountain representing the Greek God of Charity. Neon signs dominate the night light as the areas illumination. Dating back to the Edwardian era with electrical lights introduced from around 1910. Other tourist attractions are Rock Circus and the Pepsi Trocadero. With great surrounding locations – Piccadilly Circus is a great day and night out for most people.